Dr. Vânia de la Fuente-Núñez is a medical doctor, anthropologist and international expert in healthy ageing and ageism. She currently leads the ageing portfolio at The Fred Hollows Foundation and runs her own consultancy, advising governments, public institutions, and private organizations across multiple countries on strategies to improve the lives of older people and eliminate ageism. She is also the author of the book The Age Trap. Previously, she spent nearly a decade at the World Health Organization, where she was responsible for the Global Campaign to Combat Ageism, co-authored the UN Global Report on Ageism, and oversaw WHO’s capacity-building portfolio on ageing, designing and implementing innovative learning programs, policies and initiatives worldwide. Earlier in her career, she worked with NGOs and research institutes in both high- and low- income settings, including Senegal and The Gambia.